Rhetoric
Users of any language, whether Arabic or otherwise, always want to use the most eloquent speech and make the best of it, and since speech consists of sentences and words, those users must be familiar with the characteristics of each word in order to use it in eloquent speech. Rhetoricians recognize that the necessary condition for using the word in rhetoric is (its eloquence). In the linguistic sense means clarity and visibility, but in terminology it is defined depending on its description, perhaps the description of this quality is a word, or absolute speech, and sometimes it refers to the speaker.